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A Step towards Digital World Govt Approves Pakistan’s First-Ever Digital Advertisement Policy

Fariyal Mir

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A good step was taken by the government to approve Pakistan’s First-Ever Advertisement Policy under which advertisements will be made digitally without any compromise on transparency. This policy aims to provide a border spectrum for Government advertisement and communication to inform aware the masses on different issues. A cabinet meeting was held on Tuesday in which Prime Minister Imran was briefed by Federal Minister for Information and Broadcasting, Senator Shibli Faraz, Focal Person to PM on Digital Media, Dr. Arslan Khalid, and GM Digital Media Wing, Imran Ghazali on this policy. After the cabinet meeting, Federal Minister Fawad Chaudhry announced this news to the public which is indeed good news for many. He said that firstly they will shift the Press Information Department to a digital format and the advertisement will be made digital.

 He added, “I had written a letter to the Finance Ministry in 2018, informing them that Rs. 3-4 billion was being spent on digital ads at the time, which has now increased to Rs.25 billion. The Federal Board of Revenue has not yet framed its policy on it, but the government has taken advertisement in advanced mood. First, the government has introduced transparency and adjustment has been made in rates of advertisement and payments were scheduled. The digital advertisement would bring a new revolution for digital media.”

Further, the Prime Minister was briefed about the internet users in Pakistan which are around 93 million, and 45 million of them are on social media as well.

The future belongs to the digital world and Pakistan’s digital media is also growing at a good pace. And this policy will provide a good opportunity to the new digital media and content creators and it can enhance Pakistan’s economy as well. This will encourage the corporate sector to use digital as an advertising medium.

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Pakistan’s “King of Fruits” — Mango Season Begins

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As summer deepens across Pakistan, a much-awaited delight arrives with it—the mango season. Revered as the “King of Fruits,” the mango is more than just a seasonal treat; it is a symbol of Pakistan’s agricultural strength, cultural richness, and global identity.

A Natural Bond Between Pakistan and Mangoes

Pakistan ranks among the world’s leading mango-producing countries. The fertile lands of Punjab and Sindh, combined with an ideal climate, create perfect conditions for cultivating premium-quality mangoes. Regions like Multan, Rahim Yar Khan, Mirpur Khas, and Hyderabad are internationally recognized for producing some of the finest varieties.

Iconic Varieties — Every Taste Tells a Story

Pakistan offers an extraordinary range of mango varieties, each with its own flavor profile, aroma, and texture:

  • Chaunsa — exceptionally sweet, juicy, and globally loved
  • Sindhri — large in size, aromatic, and smooth-textured
  • Anwar Ratol — small but intensely sweet and flavorful
  • Dussehri — soft, fragrant, and delicately textured
  • Langra — unique taste with a balanced sweet-tangy note

These varieties are cherished both locally and internationally, making Pakistani mangoes a global favorite.

Exports — Sharing Pakistan’s Sweetness with the World

Every year, Pakistan exports thousands of tons of mangoes to the Middle East, Europe, the United Kingdom, and North America. Their natural sweetness, rich aroma, and superior quality give them a competitive edge in international markets.

For overseas Pakistanis, mangoes are more than fruit—they are a taste of home, a memory of childhood, and a connection to their roots.

Agricultural Value and Farmers’ Dedication

Mango cultivation is a labor-intensive process that requires:

  • Careful orchard management
  • Protection from extreme weather
  • Timely harvesting
  • Proper packaging and logistics

Pakistani farmers are increasingly adopting modern techniques to improve yield and maintain global quality standards, ensuring sustainability and competitiveness.

Cultural Significance — More Than Just a Fruit

In Pakistan, mangoes are not merely eaten—they are celebrated:

  • Family gatherings often revolve around mango feasts
  • Traditional “mango parties” are a seasonal highlight
  • Generations share memories tied to this beloved fruit

Mangoes hold a special place in the country’s cultural fabric.

Health Benefits

Beyond their irresistible taste, mangoes offer numerous health benefits:

  • Rich in Vitamins A and C
  • Boost immunity
  • Aid digestion
  • Provide natural energy

A Season of Celebration

From June to August, Pakistan transforms into a vibrant mango hub:

  • Markets overflow with golden hues
  • The fragrance fills streets and homes
  • People travel far to buy the best quality mangoes

“This is not just a mango—it is the taste of Pakistan, reaching the world.”

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Dr. Abdul Qadeer Khan: 90 Years of Legacy, Strength, and National Pride

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Today, April 1, 2026, marks the 90th birth anniversary of Abdul Qadeer Khan — the renowned scientist widely celebrated as the “Father of Pakistan’s Nuclear Program.”

On this day, the nation remembers not just a scientist, but a symbol of determination, resilience, and national sovereignty. His name is deeply etched in the history of Pakistan as the man who transformed the country’s strategic future and strengthened its defense.


Early Life and Education

Dr. Abdul Qadeer Khan was born on April 1, 1936, in Bhopal, then part of British India. After the partition of 1947, his family migrated to Pakistan, where his journey of excellence began.

With a strong passion for science and engineering, he pursued higher education in Europe, specializing in metallurgy and nuclear science. His academic journey equipped him with the expertise that would later change the destiny of Pakistan.


The Defining Mission

The turning point in Dr. Khan’s life came after the 1971 war, which exposed Pakistan’s strategic vulnerabilities. At a time when the nation needed strength and confidence, Dr. Khan stepped forward with a vision.

He returned to Pakistan and joined efforts to develop the country’s nuclear capability. Through his leadership, dedication, and scientific brilliance, Pakistan moved closer to achieving strategic deterrence.


Building a National Capability

Dr. Khan played a central role in establishing the Kahuta Research Laboratories, later named in his honor. His work focused on uranium enrichment, a critical component of nuclear technology.

Despite facing:

  • International pressure
  • Limited resources
  • Technological challenges

He and his team worked tirelessly, driven by a single goal: to ensure Pakistan’s security and independence.


A Historic Milestone

On May 28, 1998, Pakistan conducted its nuclear tests, becoming the first Muslim nuclear power and the seventh nuclear state in the world.

This historic achievement marked a defining moment in Pakistan’s history. It was seen as a demonstration of national strength and scientific capability, and Dr. Abdul Qadeer Khan became a national hero.


A Complex but Powerful Legacy

Dr. Khan’s life was not without controversy. His later years were marked by international scrutiny and political challenges. However, within Pakistan, he remained a deeply respected figure.

For millions, he symbolized:

  • National dignity
  • Scientific achievement
  • Strategic independence

His contributions sparked important discussions about science, ethics, and national security.


A Human Story Behind the Scientist

Beyond his scientific achievements, Dr. Khan was known for his simplicity and connection with the people. He often spoke about education, self-reliance, and national pride.

He believed that the true strength of a nation lies not only in its defense but in the character and unity of its people.


Lessons for the Future

On his 90th birth anniversary, Dr. Abdul Qadeer Khan’s life offers powerful lessons:

  • Vision can change destiny
  • Knowledge is power
  • Nations rise when their people believe in themselves

For the youth of Pakistan, his journey is a reminder that dedication and purpose can shape history.

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Nation celebrates Pakistan Day today

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Pakistan Day is being celebrated with great enthusiasm and national unity across the country today.

The nation is renewing its resolve today to demonstrate more hard work, unity and sacrifice for the development, stability and prosperity of Pakistan.

The day dawned with thirty-one-gun salute in the federal capital and twenty-one-gun salute in provincial capitals.

These salutes were given as a symbol of national dignity, sovereignty and the professional capabilities of the Pakistan’s armed forces.

After Fajr prayer, special prayers were offered for the security, development, prosperity and national unity of the country as well as for the elevation of the ranks of the martyrs.

The national flag was hoisted on important government buildings, which is a symbol of national dignity and cohesion.

On the occasion of Pakistan Day, the entire nation is united and adorned with the noble resolve to work together for the progress and prosperity of the country.

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