The worthy flying Pakistan International Airlines (PIA) has enhanced its service and internationally recognized. It has achieved the International Air Transport Association (IATA’s) new distribution capability (NDC) level-4 certification. The certification is of the highest level, awarded to PIA.
PIA issued a press release on Monday where they stated that the national flag carrier recently embarked upon a Digital Transformation Program, under which it is focusing on modernizing its business practices, resource competence, technology upgrade, and partner collaborations in line with new industry standards and practices.
The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels. This achievement will significantly enhance PIA’s capability of merchandising, retailing, and product differentiation. Moreover, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents, and industry partners while accelerating PIA’s digital transformation.
PIA CEO Air Marshal Arshad Malik appreciated teams from the airline’s Information Technology (IT) and Commercial departments and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.
He added that this achievement was proof of PIA’s commitment to becoming the airline of choice for travel agents, distribution partners, and passengers.
