Developments and advancements cannot change human nature and psychological needs. The digital world is all around and has made things easily available just in a click. The machines and systems do not need conversional and talks but humans still need it. The advance cannot overcome this need of humans because the human creator has installed this program in it. And this program is uninstallable till the last breath. So how can the innovators of the new technological world forget this behavior of humans as he is a human?
To fulfill the gap of conversational application the language engineers have developed Natural Language Processing and Machine learning which is helpful in the digital world. With the help of these, the engineers can develop a proper setup to have a conversation that is not too different from real talks. It can boost sales, reduce costs for the customer, can save the time of both seller and buyer, it would be trustable for the customer.
Mainly there are four ways to use conversational marketing in marketing:
Smart Chatbots:
Chatbots are the programmed speaker which reaches out to the site visitors and converses with them 24/7. This uses Artificial Intelligence which allows it to use natural language and pre-programmed responses and conditional logic. They work like a human as can read content and can answer back to questions and also schedule a meeting when needed. And also the Chatbot can transfer the difficult conversational points to a human representative. TechCrunch is a good example of Chatbot which is a popular tech publication and sends content to people according to their reading preferences, when they want it and how they want it.
AI email assistants for initial conversations:
It is referred to as “AI sales assistants” that handle emails. Such AI-powered bots understand what is being said and determine the right response. Though it cannot replace humans but can double the capabilities and create opportunities. These can work in the absence of humans up to certain limits.
AI messenger assistants for a more human and personal touch
Businessmen can use AI messenger to engage with their customers through their Facebook or WhatsApp accounts. AI messenger can deal with the customers one-on-one about the specific products and can recommend them on what to do and buy. For instance, Domino ‘Dom’ messenger helps the customers decide, place and track orders from the messaging app of choice.
Live streaming videos:
This is not based on AI use whereas it works with live videos that help ineffective marketing. It combines two popular activities; watching videos and shopping online. In this method, the businesses let their sales team broadcast live product demos on social channels and they used to conduct live Q&A sessions, shares experiences and have a real talk with the customer, and that makes it more satisfying.
