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A Step towards Digital World Govt Approves Pakistan’s First-Ever Digital Advertisement Policy

Fariyal Mir

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A good step was taken by the government to approve Pakistan’s First-Ever Advertisement Policy under which advertisements will be made digitally without any compromise on transparency. This policy aims to provide a border spectrum for Government advertisement and communication to inform aware the masses on different issues. A cabinet meeting was held on Tuesday in which Prime Minister Imran was briefed by Federal Minister for Information and Broadcasting, Senator Shibli Faraz, Focal Person to PM on Digital Media, Dr. Arslan Khalid, and GM Digital Media Wing, Imran Ghazali on this policy. After the cabinet meeting, Federal Minister Fawad Chaudhry announced this news to the public which is indeed good news for many. He said that firstly they will shift the Press Information Department to a digital format and the advertisement will be made digital.

 He added, “I had written a letter to the Finance Ministry in 2018, informing them that Rs. 3-4 billion was being spent on digital ads at the time, which has now increased to Rs.25 billion. The Federal Board of Revenue has not yet framed its policy on it, but the government has taken advertisement in advanced mood. First, the government has introduced transparency and adjustment has been made in rates of advertisement and payments were scheduled. The digital advertisement would bring a new revolution for digital media.”

Further, the Prime Minister was briefed about the internet users in Pakistan which are around 93 million, and 45 million of them are on social media as well.

The future belongs to the digital world and Pakistan’s digital media is also growing at a good pace. And this policy will provide a good opportunity to the new digital media and content creators and it can enhance Pakistan’s economy as well. This will encourage the corporate sector to use digital as an advertising medium.

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“Through Iqbal’s Words, We Find the Spirit to Soar as One Nation”

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a poet, philosopher, and politician but also a visionary who planted the seeds of unity, self-respect, and resilience in the hearts of Muslims in the Indian subcontinent. Iqbal’s words were the catalysts that motivated people to recognize their potential, unite under a shared purpose, and ultimately pave the way for an independent Pakistan. His poetry and philosophy still resonate, reminding us of the values we hold dear and the power of unity, faith, and discipline in overcoming challenges.

Iqbal’s Philosophy: A Call to Selfhood and Unity

Iqbal was deeply influenced by the concept of “Khudi,” or selfhood, which he introduced as an idea of recognizing and cultivating the inner strength within each individual. He encouraged Muslims to develop their personal and spiritual strength, advocating for a life driven by purpose and unwavering resolve. For Iqbal, the idea of “Khudi” was not merely about individual development but about understanding that one’s personal strength contributes to the strength of the entire nation.

He also emphasized unity, which he saw as an essential component for the progress and survival of any community. Iqbal believed that unity was the bedrock upon which a nation could stand strong, and he used his poetry to inspire a collective identity that transcended individual differences. His call to unity was not just for the Muslims of India but for all who valued justice, peace, and a meaningful life.

The Message of Faith and Discipline

Iqbal’s poetry speaks powerfully about faith—faith in God, in oneself, and in the potential of a unified community. His famous verse, Sitaron se aage jahan aur bhi hain, abhi ishq ke imtihan aur bhi hain (There are worlds beyond the stars, and many more tests of love to come), exemplifies his belief that faith could elevate one’s spirit to new heights. Iqbal saw faith as an energizing force that could help people transcend their limitations, reach their aspirations, and maintain hope in the face of adversity.

For Iqbal, discipline was the natural partner of faith. He believed that true faith must be complemented by discipline to channel energy into productive efforts. In his view, a disciplined nation, united in its principles, would have the resilience to face any challenge, no matter how overwhelming.

Inspiring Pakistan’s Youth: Iqbal’s Enduring Legacy

Iqbal’s influence extends beyond his lifetime, continuing to inspire generations. His poetry and philosophy encourage today’s youth to take pride in their heritage, recognize their potential, and work for a prosperous future. Pakistan’s youth, often regarded as the nation’s greatest asset, can find guidance in Iqbal’s call for unity, faith, and discipline. In a world filled with distractions, his message remains clear: true progress lies in developing oneself and working together for the greater good.

Unity in Diversity: Building a Nation

Iqbal’s vision of Pakistan was one where people, regardless of ethnic or linguistic background, would come together as one. His poetry remains a symbol of this unity, speaking of brotherhood and harmony. He knew that for Pakistan to succeed, its people would have to put aside their differences and focus on a shared goal. This vision is especially relevant today, as a diverse Pakistan works toward the common ideals that Iqbal cherished.

Conclusion: Soaring Together as One Nation

Allama Iqbal’s philosophy of selfhood, unity, faith, and discipline is a timeless message. His words urge us to become better versions of ourselves and to use our strengths to build a stronger, more united Pakistan. By embracing his teachings, we can truly embody the spirit that drives a nation forward. As Pakistan continues to face challenges, Iqbal’s words serve as a reminder that by standing together with a shared vision, Pakistan can not only overcome any adversity but also soar to greater heights.

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Mufakkir-e-Pakistan Allama Muhammad Iqbal

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