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COLD DESERT JEEP RALLY IN THE WORLD’S HIGHEST DESERT IN BALTISTAN

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SARFARANGA 2023 – COLD DESERT JEEP RALLY TO STARTING FROM 6 TO 8 OCTOBER IN THE WORLD’S HIGHEST DESERT IN BALTISTAN

Pakistan has been bestowed with the most eye-catching and worth-visiting tourist sites in the world but how the corporate sector looks at the importance of the tourism potential can be estimated on that Secretary of Tourism GB sent proposals for sponsorship of The fifth edition of Sarfaranga Cold Desert Rally to 300 companies and business groups but no one answered even, let alone Yes or No. Serena Hotels and another organization is the sponsor of the rally as they are always supporting this magnificent event at the only desert in the world situated above 7 Thousand meters in between the mountains.
The rally is starting from 6th October to 8th October 2023 in District Shighar of picturesque tourist attraction Gilgit Baltistan that welcomed one Million tourists this year. Around 100 national racers under different categories will participate in the Sarfaranga Cold Desert Rally. The event is being organized by Tourism Department GB in partnership with Pak Wheels Dot Com. The event will also have polo, Zakh competitions cultural and other sports events and much more.

Chief Executive Pak Wheels, Secretary Tourism GB, Minister Tourism GB, Managing Director Pakistan Tourism Development Corporation, Deputy Commissioner Shigar addressed to a press conference organized in Serena Hotel Islamabad on 30 Sep 2023, in order to brief the national and international media about this event.
The title song “Sarfaranga Sarfaranga Lo Phir Sey Aaya Hay – Rang Branga Sarfaranga Her Dil Pe Chaaya Hay” was launched. The melodious song has been sung by renown local singer Salman Paras and music has been composed by Ali Mustafa.
Secretary Tourism Asifullah Khan said that Sarfa Ranga Cold Desert Rally is being organized as an annual calendar event since 2011 and this event is of great importance for the promotion of sports and adventure tourism in Pakistan. This year, the three-day Cold Desert Car Rally will continue from October 6 to October 8 and the track of the car rally has been made 80 km, more than 100 drivers and bikers of 10 categories are participating in the car rally. Women drivers are also participating in the Cold Desert Car Rally, the rally will also feature regional sports such as polo, boating, archery, zak and May Fung, among other cultural fairs and sports.

Sunil Sarfraz Manj, founder of Pak Wells, said that car racing enthusiasts and other tourists wait all year to participate in the Sarfa Ranga Cold Desert Rally. The hospitality of the people of Baltistan and the unique beauty and culture of the region add to the enjoyment of this event. This event will pave the way for international car racing competitions in Pakistan.
Speaking on the occasion, Deputy Commissioner Shagar Waliullah Falahi said that all arrangements have been finalized for the success of this event and the local community is also cooperating with the administration to make the event a success.

Provincial Minister for Tourism Ghulam Mohammad said that the Sarfa Ranga Cold Desert Rally will soon gain the status of a unique car race event at the global level and will attract the attention of adventure enthusiasts and fans from all over the world and nationally and internationally including Gilgit-Baltistan. Positive identity of Pakistan will be highlighted. He further said that the Gilgit-Baltistan government is trying to promote tourism activities and promote adventure sports so that the tourism and economy of the country will grow through healthy and recreational activities and the diverse culture of the region will also be recognized at the global level.
This site is 637 KM from Islamabad, 218 KM from Gilgit and only 17 KM from Skardu. The government of GB has constructed state of the art road to reach this destination.

To a question by Editor Pakistan in the World , Secretary Tourism responded that the best possible infrastructure will be provided for the participants and the other guests and tourists. Serena, PC and Ramada Hotels have been opened there. Road is available. More facilities will also be provided. We are doing our best to provide residence from highest to reasonable rates.
To another question about the security of the participants and the guests, Secretary said that there is no threat in this area. GB is peaceful region. He added that local scouts have been trained and made affiliated with Pakistan Boy Scouts. DC Shigar responded that local communities have been engaged in the activity. Minister said that Gilgit is the only city in Pakistan that has been declared peaceful.

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Pakistan Successfully Launches PRSE-EO2 Satellite into Space

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Pakistan has achieved another proud milestone in its space journey with the successful launch of the PRSE-EO2 satellite into orbit. This achievement reflects Pakistan’s growing strength in science, technology, and national capability, proving that the country is steadily advancing in modern space development.

The PRSE-EO2 satellite is designed to support Pakistan in multiple critical areas, including earth observation, mapping, environmental monitoring, and national development planning. With this satellite in space, Pakistan will be able to improve its ability to collect accurate data for agriculture, water management, urban planning, disaster monitoring, and climate-related challenges.

This success is a strong reminder that space technology is no longer a luxury—it is a necessity for nations that want to grow in the modern world. Satellites play an important role in helping countries manage their resources, respond to natural disasters, and strengthen national security through better monitoring and planning.

The successful launch of PRSE-EO2 also sends a positive message to Pakistan’s youth. It shows that Pakistan has the talent and potential to compete in advanced fields such as aerospace engineering, satellite technology, and artificial intelligence-driven systems. Such achievements inspire young minds to pursue careers in science and innovation, strengthening the country’s future.

Pakistan’s progress in space technology is not only a matter of national pride but also a strategic step toward long-term development. As the world becomes more data-driven, satellite-based information will be a powerful tool for smarter governance and faster progress.

The launch of PRSE-EO2 proves one clear reality: Pakistan is not standing still. Pakistan is moving forward. And with each successful mission, the nation strengthens its position as a country capable of innovation, modern research, and high-tech achievement.

This moment is a victory for Pakistan’s scientists, engineers, and institutions—and a hopeful sign for the future of a stronger, smarter, and more advanced Pakistan.

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Kashmir Day: A Voice for Dignity, Peace, and Justice

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Every year on 5th February, Pakistan observes Kashmir Day to express solidarity with the people of Jammu and Kashmir. For many, it is a national tradition. But for those who understand the human reality behind the issue, it is far more than that. Kashmir Day is a reminder that millions of people still live with uncertainty, restrictions, and a future that remains unresolved.

As AikQaum, we believe Kashmir is not simply a political dispute. It is a human story. Behind every news report are families, children, students, and ordinary people who want what every human being wants: safety, dignity, and a peaceful life. Kashmir Day matters because silence does not reduce suffering. When the world stops speaking about Kashmir, the pain does not disappear—it only becomes less visible.

For Pakistan, Kashmir is an emotional and moral responsibility. It is tied to shared history, shared identity, and a deep sense of connection. But this responsibility must be carried with wisdom. Support for Kashmir should not be expressed through hatred or extreme language. It should be expressed through dignity, truth, and consistent advocacy based on human rights and international principles.

In today’s world, the Kashmir issue is also a battle of narratives. Misinformation spreads quickly, and emotional reactions often replace facts. This is where Pakistan’s youth have a powerful role. Young Pakistanis can support Kashmir by sharing verified information, raising awareness responsibly, and keeping the conversation alive in a way that the world can respect. A cause becomes stronger when it is represented with discipline and humanity.

Kashmir Day also reminds Pakistan of the importance of unity. A divided nation cannot carry a moral cause effectively. If Pakistan wants the world to listen, Pakistan must first stand together. Unity is not only a national value—it is a strategic necessity.

To the people of Kashmir, AikQaum’s message is clear: you are not forgotten. Your voices matter. Your courage is respected. Your future is important. Pakistan’s solidarity is not limited to one day; it is a long-term commitment rooted in conscience and shared humanity.

Kashmir Day is ultimately a day of conscience. It is a reminder that justice must be pursued with patience, wisdom, and peace. At AikQaum, we stand with Kashmir—firmly, respectfully, and with the belief that no people should remain unheard forever.

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“Winter Relief Drive Brings Warmth and Dignity to Islamabad’s Most Vulnerable”

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Providing a sense of security to deserving families in Islamabad during cold nights
Islamabad: With a determination not to leave deserving and disadvantaged families and individuals alone in the severe cold of Islamabad, the “Social Cooperation Initiative” in collaboration with the “Zakat Foundation of America” distributed “Winter Relief Packages” among poor families and needy individuals. The aim of this campaign is to protect poor families and needy individuals from the harshness of the weather and provide them with a sense of security.

1- 50 widowed women residing in Jinnah Garden were provided with cold protection equipment so that they could face the harshness of the weather.
2- 20 members of the neglected section of the society, the transgender community, were also provided with relief packages.
3- 20 homeless people living a miserable life under bridges were directly reached out and provided with essential relief items.
4- In addition, 20 women residents of the Social Protection Women’s Center (8-H) were distributed blankets and quilts.
The relief package included warm shawls, blankets, socks, gloves, hats, and warm hoodies for adults and children.
On this occasion, the leadership of the “Social Cooperation Initiative” thanked the “Zakat Foundation of America” ​​and said: “The winter season is a very difficult time for disadvantaged families and needy individuals. Our goal is to ensure that no deserving person is deprived of assistance. This campaign is not just about distributing goods, but also a commitment to serving humanity and social inclusion.

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